Some interesting animations to take inspiration from
When looking at Gerald Scarfe’s work outside of Pink Floyd I found his first animation, this is a scene from it. You can see how his work has developed and become more refined since this video, but it has kept defining elements. In this scene he takes the iconic character Mickey Mouse and shows him smoking a joint and become a typical stoner from the 70s – this destruction of such an honest icon was really controversial to show only a few years after Walt Disney’s death. Scarfe’s work has always pushed social boundaries, however the timing of his recent piece for The Sunday Times on Holocaust Memorial Day made it a lot more controversial.
This music video was directed by Megaforce, a collective of Directors of video clips and French advertisements founded in 2008. I really like this, the way they capture the adventurous imagination of a group of young boys, it’s a really clever concept which uses live video with animated special effects overlaid which remind me of cartoons like Pokémon, bringing back a lot of nostalgia.
The face of Gorillaz has always been the four animated characters 2D, Murdoc, Noodle and Russel, and the ideas that stem from Damon Albarn and Jamie Hewlett are incredible. As an illustrator, Hewlett has been able to have a lot of fun with how he expands Gorillaz – in this episode of Cribs, Murdoc Niccals shows us around their home, there are some outlandish and funny things going on in there.
This continues with their extensively interactive ‘point and click’ website based on Plastic Beach where their 2010 album was set. There are games, puzzles and inventive ways to view music videos and listen to songs. I’ve only had time to look through some of the website and I think creating something for the user to explore and get lost in is a great selling point and maintains interest, and I think Gorillaz have produced something more than just a gimmick, it’s the branding and creation of identity.